Impact of Direct To Mobile Technology(D2M) On Consumer and Business

What is the Impact of Direct To Mobile Technology? The D2M technology will impact consumers in different ways. Through the D2M technology, consumers would be able to access multimedia content from Over The Top (OTT) or Video on Demand (VoD) content platforms without exhausting mobile data.

One of the main pillars of smart cities is technology, yet, the technologies that are now accessible are not well received by end-users.

Mobile technologies have enormous potential to be one of the most effective and efficient instruments for governments to provide services to the public. It oversees, control, and manage society’s needs and justice, as well as improves people’s pleasure.

What is direct-to-mobile technology?

The Department of Telecommunications (DoT) is investigating the possibility of a Direct-To-Mobile (D2M) technology in collaboration with public service broadcaster Prasar Bharat.

D2M technology allows video and other multimedia information to be transmitted directly to mobile phones without the need for an active internet connection. It is based on the merging of internet and broadcast technologies.

It’s similar to FM radio on mobile phones, in which the phone can receive radio signals.

It will boost spectrum usage as well as broadband usage.

Idea Behind the D2M

The technology’s concept is that it might be used to directly broadcast content relating to citizen-centric information. As well as to combat fake news, issue emergency alerts, and provide disaster management help, among other things.

It can also be used to broadcast live news, sports, and other content to mobile phones. More importantly, the content should stream without any buffering and consume no internet data.

Importance of the D2M technology

  • Consumers will be able to access multimedia content from Over The Top (OTT) or Video on Demand (VoD) content platforms using D2M technology without using up their mobile data.
  • This service would be offered at a low cost. It will also allow those in remote areas who do not have or have restricted access to the internet to consume video material.
  • Telecom service providers will be able to offload video traffic for companies from their mobile network to the broadcast network using D2M technology. As a result, it will assist them in freeing up the important mobile spectrum.
  • The solution would enhance cell spectrum usage and free up capacity, eliminating call dropouts and enhancing data speeds, among other benefits.

Initiatives by the Indian Government



Asia-Pacific Broadcasting Union

The Department of Telecommunications (DoT) has formed a committee to investigate the potential of using a spectrum band to deliver broadcast services directly to users’ cell phones. The 526-582 MHz spectrum is intended for use in conjunction with broadcast and mobile services.

Public service broadcaster Prasar Bharati had last year announced a collaboration with IIT Kanpur to test the feasibility of the technology.

Impact of direct-to-mobile technology on consumers and businesses?

On Consumers

  • Consumers would be able to access multimedia content via Video on Demand (VoD) or Over The Top (OTT) video providers without using up all of their mobile data at a low cost if they used this technology.
  • People in rural locations with limited or no internet access will be able to consume video material thanks to this technology.

On Businesses

  • One of the main advantages of this technology is that it allows telecom service providers to transfer video traffic from their mobile networks to the broadcast network, freeing up valuable mobile spectrum.

  • This will also improve the use of mobile airwaves and free up bandwidth, resulting in fewer call drops, faster internet speeds, and other benefits.

What are the challenges of D2M?

While the technology is still in its early stages, Prasar Bharati’s CEO has stated that bringing major players such as mobile operators on board will be the “greatest difficulty” in implementing D2M on a large scale.

According to Apurva Chandra, Secretary of the Information and Broadcasting Ministry, a mass rollout of the technology will necessitate infrastructure upgrades as well as legislative reforms.